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Assignment 4

 PART - A 1. Define Public Relations (PR) and explain its primary focus. Definition: Public Relations (PR) is a strategic communication process that builds and maintains mutually beneficial relationships between an organization and its publics. Primary Focus: PR focuses on reputation management, two-way communication, stakeholder engagement, crisis management, and influencing public perception. 2. Name two pioneers of PR and their key contributions. Ivy Lee – Introduced the Declaration of Principles (1906), emphasizing truth and transparency in PR. Edward Bernays – Known as the Father of Public Relations, he applied psychological principles to PR and developed the concept of the "Engineering of Consent.". 3. List two components of a media kit. Press Release – Official announcement about news or events. Fact Sheet – A concise document with key information about the organization, product, or event. 4. Name two objectives of government PR. Disseminating government policies and p...
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PR agencies in India

 1. Weber Shandwick India Weber Shandwick is a global PR leader with a strong presence in India. Headquartered in Mumbai, the agency specializes in public affairs, reputation management, and integrated marketing communication. 2. Perfect Relations Perfect Relations is one of India's oldest PR firms, headquartered in New Delhi. It provides strategic communication, public affairs, and brand consulting services to various industries, including healthcare, education, and consumer goods. 3. Ogilvy PR India Part of the global Ogilvy network, Ogilvy PR India specializes in creative storytelling, influencer marketing, and brand strategy. It is headquartered in Mumbai and works across diverse sectors, including FMCG, technology, and finance. 4. Value 360 Communications Value 360 Communications is a top PR and communications agency based in New Delhi. Known for its expertise in startup PR, it provides services like media relations, reputation management, and digital strategy. 5. Ketchum Samp...
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Self introduction

 My name is Fidha Fathima. I am from korome. I completed my plus two from MTDMHSS thondernadu.Currently I am a BA social science economics student at mary matha arts and science college Mananthavady.I belong to a four member family,my father, mother, sister and me.In my free time I like reading, watching movies and series.My goal is to became an economist.
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PR management

 Public Relations (PR) management involves managing a company's or individual's communication with its audience to build, maintain, and enhance a positive public image. It is a crucial aspect of branding and reputation management.
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